I stole this highly bloggable video from HRO, but I think it's worth a second analysis driven by an ironism with a different number of repetitions of the word "post" in front of it (this is a de facto admission that my blog is now nothing more than a reblog of HRO, and certainly not the most successful one at that - see HRO Exegesis). Charles writes:
I haven’t ever really listened to the Presets too indepth, except for this one Lifelike remix of them. But I have heard that they are ‘amazing’ live, and they probs are. N e ways, this music video is pretty meaningful bc it was directed by the same person who made M83’s “Kim and Jessie.” I think I can really identify with this music video because I am a teen from the suburbs who wants to go to the city and ‘get my dance on’ but then also get meaningful at a beach bonfire.
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Okay. But also: I think I can really identify with this music video because I am a "young adult" from a city nostalgic for a suburban experience that I didn't have. I want to go to the Hollywood walk of fame and "get my dance on" as if I were a t(w)een from the suburbs. What's authentic about this video is that is evokes a nostalgic longing for an experience of urban life as something aesthetically supple, something new and forcefully alienating and beautiful. The first shot of a sped-up LA freeway scene (0:30), interspersed with our tween walking to school in his uniform, is infused, if not with the wide-eyed, naive awe of a suburbanite's first view of the big, godless city, then with his first wonderous view of a TV commercial for a global investment bank with calm professionals presiding over the chaotic urban scene outside of their gleaming office tower. Though it's not particularly interesting to point out that this shot is "cliche" (here we go again), the aesthetic power of the shot is due more to an evocation of the form which we might imagine a suburban longing for the dissolution of subjectivity offered by the anonymous metropolis, cars whizzing past, would take. Indeed, we don't ever have to "imagine" what form it would take, because the desire itself is cultivated by, e.g., these advertisements (and more forcefully, Hollywood film - it is not insignificant that this is L.A. and not New York).
The shot is thus all the more powerful because we've seen it before. The desire being evoked here is not our desire for "that (postmodern) urban experience"; rather, it is a nostalgia for that desire. This also extends to the way the video treats a notion of "Hollywood culture." As our tween sashays down the Walk of Fame, bowling over Elvis and Marilyn Monroe, there is a gleeful kind of irony which, precisely because it is not "post-" (or rather, because it is "post-post-"), feels naive. Wouldn't it be nice to just genuinely ironically enjoy pop culture, instead of having to try to ironically enjoy it? This need to try (Baudelaire's "heroic" affirmation of the present in all its squalid glory), and the effort to navigate the neverending series of quotation marks it unleashes, is a trope to which the French are especially (uniquely?) well-suited.
The French director of this video, Eva Husson, also directed a video for M83. Though I think the unheimlich humor of the M83 video is slightly tangential in regards to this aesthetic, M83 is perhaps the best example of the contemporary Baudelairean attempt to confront postmodernism. Is it a surprise that M83 is French as well?
These could be shots from the Presets video. On the one hand, blissful, "authentic" suburban tween life; on the other, the promise of the Real of urban anonymity and amorality. And again, with the suburban scene, it is the highway in the background which makes the photograph particularly moving; rather than a pure bucolic/rural - and thus historically "previous" to the urban - ideal, it evokes a knowing naivete and willfully heroizes precisely the ironic/knowing aspect. With the urban scene, this is again a generic shot, and what's important about it is the intentionally pseudo-authentic details (grainy stock, saturated colors). Note the similarity to shots from Heat, Miami Vice, and Roadtrip 2K8:
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